Because game designers believe players want a big win to create the “OMG” effect, $0.01 games that have top prizes of $1 million, $100,000 ,or even $10,000. The introduction of lower denomination on the multi-line, multi-credit games pay out less than higher denomination three-coin single reel games. This is a 20% increase in loss rate or a 20% decrease in value to a player. The total effect of this cost of play example is a $144 increase in loss per month. With a routine player coming two times a week this represents a total loss for the month of $864. With an average wager of $0.90 and a 10% hold, this represents a player loss of $108 for a single trip. With an average spin rate of 10 spins a minute over a two-hour play period, this represents a total number of spins of 1,200.
